Following a Party rally which saw hundreds of empty seats in a modestly sized venue, Nigel Farage has announced a rebrand as The Chair Party.
'Look, we represent chairs. British chairs. And we're supremely successful', he told reporters. Just look at our rallies - chairs turn up in their hundreds to see me. And the other three. Not Rupert, though - he's more of a sofa man'.
Furniture has not, traditionally, been allowed to vote in UK elections, which Farage sees as 'just the Establishment protecting its own'. It's unclear whether he can get the law changed before the next General Election but one thing is clear: his rallies will look a lot fuller from now on.
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