The launch was announced today of a new social networking site named “Bubble”.
'We’re aware that many people have been leaving Twitter/X since Elon Musk took over,” said Bubble’s CEO Jimmy Schmaltz, “citing the number of opinions they were seeing they didn’t agree with.
'Clearly there’s a gap in the market for a social network where people only encounter others with the same political views. And what better name than Bubble?'
Asked whether this didn’t limit the number of potential members, Schmaltz replied, 'Not at all - we envisage not one Bubble but many, along the lines of subreddits. For example, there might be a west coast Bubble, an east coast Bubble, a north London Bubble, and smaller Bubbles within them for Portland, Martha’s Vineyard, Hampstead… it’s really up to the users how much ideological conformity they want to enforce.
'But with any luck, it should be possible to go through life with no idea there’s anyone who disagrees with you, at least until the election results come in.'
Pressed on whether this wasn’t essentially the same as Fox News, speaking only to one narrow segment of the population and not caring that everyone else thinks you’re crazy, Schmaltz said that was just the sort of remark that would get you kicked out of the Silicon Valley Bubble.
Photo by Marc Sendra Martorell on Unsplash