Joe Biden has launched his own brand of coffee. It’s a mature, strong and patriotic coffee with extra caffeine, to keep you alert 24/7. Medical charlatans say that it will definitely prevent Alzheimer's. Or is it dementia? I forget.
PR experts say that the ‘Cup of Joe’ branding is marketing genius. The TV advert features Joe Biden standing on coffee sacks, saying that he always keeps his feet on the ground. Bad puns still shift product in the USA. While Democrats are expected to lap it up, retailers are worried that the coffee will not sell well to Republicans. To make the coffee more attractive to Republican voters, there is a promise that for each pack purchased, five cents will be donated to the ‘Biden 2028’ Presidential campaign.
Joe Biden insists that this isn’t a re-launch, but industry insiders are wondering if he has forgotten about the previous launch of 'Cup of Joe' in 2017.
Donald Trump has dismissed reports that he is launching a competing product - rumoured to be an orange coloured hard seltzer called Trump Bubbles - as ‘fake news’.
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