Paul Dacre has admitted that a recent study which links racism, homophobia, sexism and inaccuracy to cancer has made tomorrow's headline a very difficult pitch.
"Normally, it's fairly straightforward; choose the morally worse path and go down it.", explained Mr Dacre, "But the exception is a ridiculous story that links cancer to a random thing, but not this random."
When informed that the study was led by Ms Prisha Patel who is in a same sex relationship, My Dacre responded; "For god's sake."