The continuing saga of the party headed by Nigel Farage, which in its time has been called the Referendum Party, UKIP, the Brexit Party and most recently the Reform Party, took another turn today as it was renamed the “D’yer know what?” Party.
The party’s newest name is said to be based on a verbal tic of its glorious leader, where he prefaces his answer to almost any question with “D’yer know what?” to give the impression he’s cutting through the Westminster BS and telling it like it is, no matter how absurd and evasive the answer he goes on to give.
“D’yer know what?” said Farage, when asked about the name change. “We’d noticed people were starting to take the piss. Even my own staffers were writing the phrase at the start of every speech. Yes, of course I employ speechwriters - why do you ask?
“So then - d’yer know what? - I thought rather than fighting it, I’d lean into it instead. I got that phrase from a book I found in Trump’s gold-plated lav. It’s by some American bird - quite good, considering.”