You could have cut the atmosphere with a knife when Kris Gale started his seminar at Whor-Expo, the sex industry's annual conference and exhibition at Earl's Court. The audience of massage workers, accessory manufacturers and providers of value added 'extras' thought they had little to learn from this upstart from IT consultancy, and their body langauge told him so in no uncertain terms. But amazingly, his business logic began to win them over.
"OK," Gale told the assembled slappers, "hands up anyone here who is thinking to themselves: I'm on the world's oldest profession, what can I learn from this geek?"
A sea of hands shot up. It looked like Gale had lost the audience. But then, he played his Ace. "Now keep your hands up where I can see them. How many of you
are truly, holistically, customer centric?"
Reluctantly, all the hands went down as, to their shame, the assembled collective of prostitutes realised that they didn't know as much about business as they thought. From that moment on, the IT guru had them in the palm of his hand.
[BETTER DO SOME WORK NOW]