In a new book celebrating a decade of bread and circuses - commonly known as spin - Brian Hornby celebrates some of the British public's favourite diversions from the real issues that affect them.
The title, The Subo is Connected to the ASBO, is a lyric from the song chanted by delirious spinners, as they danced naked round a fire, summoning up the spirit of Lord Mandelson - who few people realised was one of the undead. It's a celebration of the dark art of mumbo jumbo, which his man on earth, Alistair Campbell, practiced so devastatingly.
"Oh, de Subo is connected to the ASBO,
De ASBO is connected to de, mum-bo!
De mumbo is connected to de, jum-bo!
Hear the words of the Lord" goes one chilling passage, which went on to describe the one unifying thread between all the Google-stupid catch-phrases that were most popular during the last decade.
"They were all a load of bollocks and of no real relevance to people's lives," said Alistair Campbell. "And that's why we liked them."