Fast food giant McDonalds has stolen a march on it's competitors today by announcing that it is improving 'the burger dining experience' by selling it's products upside down. The move, scheduled to begin next week, is designed to eliminate the need for the consumer to flip over their burger halfway through the meal to avoid the disappearance of the bottom half of the bun.
According to McDonalds spokesperson Claire Haslet, one of the greatest perils in eating this type of fast food is the disproportionate rate at which the bottom half of the bap is consumed, compared to the top half. 'Try as you might, you always end up with more on top than you do underneath, necessitating a 180 degree Big Mac inversion at some point to stop unnecessary gherkin spillage.'
'Selling their products upside down will make this manoeuvre a thing of the past, as what was the bottom half of the burger will become the top half of the burger, and vice-versa.' she revealed. 'We are also looking at ways of further enhancing the McDonalds meal journey by changing the design of the little boxes our fries come in - further differentiating them from cardboard, and by fitting our beakers with small solar powered pumps and 2 inch diameter straws, thus reducing the risk of sustaining a hernia whilst drinking one of our thick shakes.'