The British Retail Consortium says it is "Delighted" with pre-mother's day record sales of household cleaning items such as bleach, washing-up liquid, washing powder and rubber gloves.
Mark Saunders from the consortium said that "No-one can accuse British males of forgetting the importance of this special day, and not only have the women been bought practical presents it also means they don't need to lug them in from the car boot for themselves, so really it's a double treat."
Robert Webster a 54 year-old builder from Maidenhead was typical of many the men interviewed by the consortium "Every year it's the same, I'm always asking myself if my wife would prefer flowers, jewellery or a surprise weekend away, but every year I always go for the dependable cleaning products, after all she loves them and I'd hate to disappoint her. It's great that she can also use them straight away to wash all the pots and pans after she's cooked the mother's day lunch."
Even though Saunders himself has not yet bought his wife and mother a present yet he is pretty relaxed "Ahmed's our local newsagent opens at 6am tomorrow and I can always pop-out while the women are still asleep, and the great news is that Domestos is on two for the price of one at present. I just hope he hasn't sold out of mother's day cards again like he has for the past 11 years."