Payday loan shark hopes to soften, sanitise and sanctify recent bad-boy image.
“It’s a play on words”, said a spokesman “though that may be lost on anyone stupid enough to think they are actually going to pay us back in time to avoid being absolutely bled to death. Oh, that happened too, didn’t it?
“We thought we might have a credibility problem with the moneylenders-in-the-temple thing, but we put our best spin guys on it. They studied the FAQ pages at http://www.tvlicensing.co.uk and realised there’s absolutely no difference between a half truth and a fucking lie, so we can explain that little episode away.
And there's always "Give unto Cesar, what is Cesar's", as a plan B
“Anyway, if it doesn’t work out we can always send out some nicely worded, but covertly threatening, reminders on the letterhead of some non-existent Church, like C of E.