Voters are more likely to vote for a bacon sandwich at the general election than for Ed Miliband according to a new opinion poll.
The finding is a new blow to the Labour leader whose poll ratings have been slipping since he was photographed with a bacon sandwich.
It's the first time in polling history that an opposition leader has been less popular with voters than two slices of bread and a rasher of bacon.
'Ed made a big mistake by appearing with that bacon sandwich,' said one analyst. 'Not only does it rank with Clegg's disastrous debate with Farage, the sandwich looked particularly tasty and would go down well with voters with a mug of tea with a drop of milk and two sugars.'
Pollster say findings from Jewish voters produced 'mixed messages'.
Labour politicians have rallied to support the Labour leader claiming that Tory backers of the bacon and bread industries are behind the criticism of him.
'It doesn't look good for Mr Miliband,' said a pollster. 'Our findings puts the sandwich well ahead, and the gap widens considerably if voters are offered a bacon sandwich with a dollop of tomato ketchup.'