'My life will never be quite the same again,' says Michael Morton (42). 'Yesterday's free Sun has opened up new worlds for me.'
It's a sentiment that today can be heard the length and breadth of Britain as the impact of the 22 million free copies of the Sun landing on the nation's doormats transforms hearts and minds.
Mr Morton, a lifelong Guardian reader, said that before yesterday he hadn't considered reading the Sun, but he now saw himself as a fan of the paper.
'I can't imagine a day without it,' he says, still quite unable to comprehend the transformative effect of yesterday's pages of uplifting gossip.
'It's a good read,' Mr Morton said, 'but I hope the Daily Mail doesn't get the same idea.'