It came as a shock to many Beliebers when a video was leaked of the Canadian pop-infant singing a racist take on his 2009 single "One less lonely girl", but it will be no surprise to those of us who have tracked the singers dazzling career to find out the new song has entered the Billboard charts straight in at number one.
The new, unexpected single, titled simply "One less lonely N*****", is a new direction for Bieber, being mostly acapella and featuring far more racial epithets than any of his other hits. But, despite the departure from his more family friendly material, "One less lonely N*****" has given Bieber his first number one Billboard hit.
"What? They bought it?" said Bieber in response to the chart entry, presumably humbled.
But how could a song with such racist overtones be so popular? The answer: it's incredibly catchy. "I've been singing it in the office all day" said one Alabama woman.
"Its great to see an artist finally saying what we're all thinking" Said Jeremy Clarkson.
One thing's for certain - the kid from Ontario can do no wrong.