In a move that’s either very brave or very stupid, Findus are launching a new range of convenience foods, Crispy Cod Drumsticks. Barry Unsworth, Marketing Manager for the frozen food company, explained. “Nobody seems to know where their food comes from these days, and Findus is no different. Stuff just arrives, often in the middle of the night. It might be a lorry-load of condemned beef, diverted from the pet-food market, or some dodgy shellfish dumped around the back.
“We do the best with whatever’s available. We never actually ordered twenty-five tons of chicken beaks from Latvia, but they’re here and they’re not going to waste. It's all about keeping our options open. We’re launching Crispy Cod Drumsticks with a fun competition that all the family will enjoy. Kids can play ‘Guess the Mystery Meat’, while their parents can check for the first tell-tale signs of salmonella”...
