Eyebrows in the carbonated drinks industry were raised when pharmaceutical giant Pfizer launched a refreshing soft drink which they claim "will tackle erectile dysfunction and summertime thirst in one refreshing glassful.'
It's understood that the taste of Tizer will remain unaltered, but the new version will be light blue in colour and in a larger bottle.
'This is a marketing man's dream' said brand expert Micky Smith. 'What's the problem with selling soft drinks to the adult market? The clue's in the name. Now Tizer, which used to be in every trainspotter's duffelbag will become synonymous with massive knobs. Yet it will retain that friendly appeal when someone gets it out at a picnic or barbecue.'