A new study conducted by Matt Smith of ITV has rocked the football world to its foundations by revealing that the first goal of a football match is 'very important'.
In a five year study, covering several football seasons, Matt Smith asked every single football expert he interviewed, for week after week, exactly the same question. 'How important was that first goal'. And, surprisingly, the football experts were unanimous in their verdict: 'Very important'.
It's a conclusion that will surprise many. To many, it's a blindingly obvious question, which does not invite the interviewee to shed any light on the issue under discussion.