As the scales fall from every football fan's eyes, and they finally see the world in all its high definition ugliness, products that traded on their football association are beginning to plummet.
Fans have created their own version of the Pukka Pies slogan. 'Don't compromise' has become 'Hold your Nose and Close your eyes'. Daddies Sauce has become a by-word for anything that's cheap and tawdry. Even high definition TVs have suffered by their brand association with english football. Anything that's too awful to watch is now described as 'high definition'.
[JUST AN IDEA. RE-WRITE LATER]