SSE, the second-largest UK energy supplier, announced today that it will freeze all piss takes through to January 2016.
The unprecedented step comes with widespread criticism of the industry which has seen annual piss take increases of up to 10% for the last five years and a looming appointment for the 'Big Six' pisstakers with the energy and climate change select committee.
A spokesman for SSE said "We recognise that customers are struggling to keep up with our piss takes and we want them to be confident with the level of pisstakery for the medium to long term. All customers will be offered a fixed piss take for the next 20 months which will better enable them to budget for the amount of piss they have taken from them."
The announcement included a warning over future profits and shareholder dividends and job losses as they seek to cut costs, causing critics to complain that they're just moving the taking of the piss from the end user to employees.