'it's been nearly three weeks since I've heard any rumours of a product launch,' said one shopper standing in line around the London Apple Store, 'so I thought I'd pop down to see if there were any rumours of rumours kicking about. That was three days ago and I'm still here,' he said shuffling up a few millimetres along the queue. 'I only stopped to look at my reflection,' said another, 'and when I turned around I found four people queuing behind me,' he said, adding, 'that was two days ago and I don't even own an Apple product.'
The Salvation Army has launched a campaign to raise awareness of the plight. 'In major cities around the country at any given time, day and night, we find young, affluent people standing in the cold, exposed to all kinds of weather, waiting to hear rumours from Apple. We bring soup, bread, hot drinks but mainly they just want to boost the charge on their iPhones and get an update on the latest iPad launch,' a Salvation Army captain said, shaking his iPhone to make a sound like a tambourine. 'It's a great app,' he said, beaming.