I think there's a good chance you're right.
But why do companies waste millions of pounds on these fucking mini-dramas? It's not the in the companies best interests to fund an award winning advert, they'll get none of the praise.
Best adverts are around the superbowl. Funny sells.
I honestly think the sad/happy imagery and music is a real concern. I mean, it's like the advertisers are bereft of a soul and cannot distinguish between human emotions. Happy does not equal sad, and vice versa.
I blame 'One Born Every Minute' and shite like that.
(A) Why are people letting cameras film them shitting themselves, crying, and pushing cords out of their fannies?
(B) Why are people watching it?
(C) Why are people watching it and crying?
(D) Why are you seeking 'entertainment' on a weekday evening that makes you cry, and yet you'll be the first twat to turn the telly channel over if there's a heart-breaking documentary on suffering in Rwanda etc?
(E) Perhaps OBEM is missing a trick by not asking these sobbing twats to 'text in' their hashtag status at £3 a text that can trickle down the end credits.
What was that advert, Hare and Bear, from John Lewis. I literally just had to Google 'Hare' because that was all I could recall, and then it reminded me it was John Lewis. Shithouse campaign, again they've lost the plot between happy/sad and the net result is just some awkward smiles and a few tears and people saying "how lovely" that advert was. Honestly, adverts, I don't know whether to laugh, cry or cum these days.