Following her successful stint as the familiar face across Britain’s breakfast tables for the past few years, Susanna Reid has decided to step out of the spotlight and spend her remaining years in almost total obscurity and anonymity by leaving her current position at the BBC's 'Breakfast' program to join ITV’s new morning show 'Good Morning Britain'
Reid joined BBC Breakfast in 2003 and has been one of its main presenters since the show relocated to Salford in 2012 but now faced with the options of either joining an enclosed religious order or becoming the face of the 'GMB' team, she has plumped for the latter, certain that this will indeed able her to completely disappear from the thoughts and consciousness of the great viewing public.
The ITV early morning show has gone more line-up changes since it launched in 2010 than Imelda Marcos had pairs of shoes and is currently in its 405th conception. Yet whilst its BBC rival regularly manages to attract an average 1.53 million viewers per day, ITV's current incarnation 'Daybreak' holds the unenviable distinction of having more people present on set in the studio each morning than actually sat on the sofa watching it at home.
Sensing that her growing popularity was becoming an issue, Reid, who topped an on line Radio Times poll to find the most popular breakfast TV presenter of all time and was a popular contestant on Strictly Come Dancing, enlisted the help of obscurity specialist and head of ITV programming Barry Knowsnowt in an attempt try and take her career in a new direction.
In an exclusive interview, Mr Knowsnowt revealed, "Following on from our enormous success of transforming Adrian Childes from a household name into the most over exposed and yet under watched non celebrity of the 21st century, we were only too happy to help Susanna generate the same level of “where is she now?” questions from the general public. Not a lot of people know it but Lord Lucan and Shergar regularly appear on ITV's programs such is the level of anonymity achieved by this channel."
Whilst BBC's Breakfast time continually strives to improve its breakfast programming with fact driven cutting edge news driven items, their ITV rivals still hope to persuade benefits receiving viewers to fork out £158 on a chiffon handbag and matching gloves via their wall to wall fashion spots and make over challenges.
Daybreak's former presenter Lorraine Kelly will be moved to the post 10.30am watershed slot and will front her own program, edited by Cilla Black called ‘A lorra, lorra, Lorraine” whilst Aled Jones will host a reality show featuring child stars whose careers went rapidly downhill once puberty arrived.