You couldn't make it up could you! But believe it of not draft legislation is being brought before MEPs, that if passed, will see the slow-mo-swoosh banned from TV ads for shampoo and other hair-grooming products as soon as 2015.
Brussels bureaucrats have decided that the iconic super slow shots, staple of nearly every shampoo ad, are sparking a wave copycat behaviour from women with anything longer than shoulder-length tresses, and there have been some reports of innocent passers-by getting 'flicked' and in some cases even 'tickled' by out-of-control flowing locks. In one case a woman from Ghent has suffered self-inflicted acute whiplash as she tried to copy a 360 degree twirl she saw in a L'Oreal conditioner ad.
Henri de Graves, spokesman for Pan European Hair Issues, told the BBC's Newsnight, "This is a serious matter and we must do something about it. There are innocent victims out there suffering mild annoyance and even slight inconvenience, and we see it as a priority that it is stopped as soon as possible.
Meanwhile high-profile shampoo ad stars Cheryl Cole and Kat Deeley have hit back, slamming the draft proposals as "silly nanny state nonsense" and "doonreet bonkaz man pet!".