Former tabloid editor, Piers Morgan, was today putting on a brave face as he is forced to come to terms with the stark reality that he's about to join a long line of Brits who have found themselves unable to hack it Stateside.
Social media sites have been in near meltdown all day with comments aplenty on the spectacularly toe-curlingly embarrassing and absolute humiliation, amounting to nothing short of an earthshattering fall from grace hitherto rarely, if indeed ever seen before, that has befallen the Marmite-like Morgan. His Twitter sparringpartner Lord Sugar simply tweeted "Piers, my old son...You're fired! :-)"
At lunchtime today poodle-haired speed-freak, Jeremey Clarkson, was seen grinning like a Cheshire cat and whistling The Star Spangled Banner repeatedly in London's Soho. When asked by reporters for a comment on Morgan's chat-show demise he could not even put two coherent words together, but simply laughed like a hyena that had received some particularly good news about a lion that had savaged its brother having been bumped off pointlessly by a big-game hunter.
Speculation is rife in media circles that Morgan will almost certainly come back to the UK soon, and if he is cap-in-hand and tail-between-his-legs then his previous form would indicate that it's not likely to be for long. It's expected that he'll want to put the bite on his good showbiz buddy, Simon Cowell, and pundits believe that he's sure to be gunning for a top spot on one of the media mogul's high-profile primetime TV juggernauts.
Online bookmaker, Paddy Power, is said to have stopped taking bets that David Walliams will not make it to the live Britain's Got Talent finals later this spring, and X Factor stalwart, Louis Walsh, was spotted looking ashen-faced entering his local Jobcentre Plus this evening.