As the Winter Olympic flame sputters out there is news today that will gladden the hearts of pedants across the country, for The BBC is finally grasping the nettle on the thorny issue of sports commentators and their endless spouting of drivel during live events.
In a leaked internal email to outside broadcast programme heads Auntie's top brass have given clear guidance on what will be acceptable and what will be off limits during live commentary. And first in the firing line is the questionable use of nouns as verbs, a trend that in recent years has become commonplace and has the nation's grammar police up in arms.
"In recent years this practice has become increasingly more exasperating and it is annoying those with nothing better to do than to whinge on about irrelevant nonsense," says the leaked email and goes on to lay down the law, "Therefore henceforth competitors in Olympic, World or Commonwealth Championships will not be 'medalling'. F1 Drivers won't be 'pitting', unless there's a bowl of olives in the offing, and no sportspeople whatsoever will be 'podiuming'."
And the drivel cull doesn't end there. The words 'amazing!', 'incredible!' and 'wow!' will be limited to a frequency of no more than twice in any one hour, and setting its sights very firmly on the footballing fraternity the document warns that if anyone says "The lad's done fantastic there John" or "He's hit it with his favourite left foot", on-air they will be summarily dismissed.
Pundits strongly suspect that much of this style of commentary has leeched its way onto our TV screens from the other side of the herring pond, where it's common knowledge that because of the appallingly low standard of spoken English, sports commentators are given free rein to talk drivel for hours on end without having to answer to anyone.