Red faced management at trendy outdoor clothing maker ‘The North Face’ admitted today that putting the logo on the back of their garments as well as on the breast area had been ‘an almighty cock-up of the first order.’
“It’s clearly a mistake, not to be able to tell whether someone’s coming or going, and it gives the impression that people are somehow walking backwards,” elaborated a grim-faced spokesperson for the outdoor clothing manufacturer.
“Either that, or stupid enough to have put their jacket on back to front like they’re wearing a straight jacket,” he continued. “I’m just speechless no-one noticed this mind-numbingly god-awful faux pas before we’d already sold 3.5 million of the things, all of which must now be recalled. It’s a bad, bad day.”
“We can only assume that the designer, whoever he was, was off his trolley on the day he knocked out that scribble.”
‘The North Face’ jacket wearers are asked to return the garments the store where they made their purchase for a full refund. For those unable to do so immediately, a helpline has been set up with instructions on how to disguise the logo with boot polish, to avoid further embarrassment and confusion.