Sussex based Grimsdale's Dairy has announced a radical management shake-up, following the appointment of Gertie Beard as its digital IT strategy evangelist.
Beard's right hand man, Letter Sleaf-Handshake, is to oversee a rebranding of the dairy, which includes a radical shake up of the traditional farming brand.
Managing director Mr Grimsdale has been promoted executive manager of heritage portolios, a non-salaried position, which allows him to have his name on the boardroom and a mention on headed notepaper. Meanwhile, day to day running of the dairy will be handed over to Cutten Paste, the new global content delivery strategist for the dairy.
"We're taking Grimsdale's Dairy into a whole new paradigm," said Paste, "by leveragizing cloud platforms we can streamline the delivery of mammary based content. If you'll let me finish, I can answer questions when I've finished my presentation. Just 94 more slides to go."
Under the re-structuring, Jersey Cow is to become head of mammary solutions, while Norman Pipkin has been appointed delivery strategist at large.