In the wake of demands by the Public Accounts Committee to reduce their outgoings, the royal household have taken positive action to curb their spending on food and drink by awarding a Royal Warrant to discount supermarket Aldi.
In a first for the house of Windsor, the Queen and Prince Phillip have also begun shopping for themselves, visiting the Bracknell branch on a Thursday, prior to weekends at the Royal Apartments in Windsor – and the Feltham branch to top-up on their way back to Buckingham Palace.
Residents of the Berkshire town are now accustomed to the sight of the head of state browsing the aisles, with several eager to share their stories about shopping alongside the royals.
“You see the Range Rover with the corgi in the back and you know she’s here.” Suzanne Bowman, regular shopper at the Bracknell branch said yesterday. “Her majesty always spends a long time at the cereal aisle, deciding whether to get Corn Flakes or Rice Krispies. Sometimes she asks Phillip, but he’s usually further down looking at the tools and thermal socks.”
Windsor Castle has become such converts to the new way of life that state dinners have been catered with products from the discounter. Royal chefs were initially skeptical of the products, but were converted after a successful dinner for the visiting Spanish Monarchy, where complements flooded back to the kitchen on the delicious pate, bought for 79p that morning.
Frugality is now the main word for many of the senior members of the royal family, with the Duchy Originals range rumoured to be launching a “commoner” range at the behest of Prince Charles and Camilla. The Duke and Duchess of Cambridge are reported to be offering their first Royal Warrant to freezer food seller Farmfoods and Prince Harry has moved from drinking Verve Cliquot to Special Brew when on nights out.
Queen to Shop at Aldi
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In the wake of demands by the Public Accounts Committee to reduce their outgoings, the royal household have taken positive action to curb their spending on food and drink by awarding a Royal Warrant to discount supermarket Aldi.Posted 10 months ago #
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