The World Health Organisation was red-faced today as Eric Lawson, who portrayed the rugged Malboro County cowboy character in magazines during the late 1970s and early 1980s, passed away peacefully in his California ranch after a frankly brilliant life. A life-long smoker, he pegged out at the ripe old age of 72.
WHO campaigned fiercely against the so-called dangers of smoking and were the driving force behind the warnings on cigarette packets that smoking seriously damages health.
‘Basically, we got it all wrong’, said a WHO spokesperson ‘Smoking is, in fact, highly enjoyable, promotes health and can provide substantial material wealth and comfort. New marking on cigarette packs will now reflect this. We are entering a new era of transparency’
WHO are now fearing billion-dollar lawsuits worldwide from people who had expected to die in their 30s and certainly no later than 45. Eric Lawson now provides significant support for those claims.
The CEO of Philip Morris USA said ‘Eric was an icon to millions. He was a living fossil. And now he is a...er...dead fossil’