For decades makers of artificial houseplants have competed to craft the most realistic-looking foliage possible. But despite the many advances in the manufacturing of artificial plants, dismal customer satisfaction ratings continue to plague the industry. One man believes he has the answer. Make them dodgy. On purpose.
"Perfect looking houseplants simply aren't credible," inventor Dewey Cheatham explains. "People need to go about their lives. They have work, family, friends, errands. They don't have time to tend to houseplants. That's why they buy fake ones in the first place. But their friends know they don't have time to tend to plants so fake plants that are attractive are not believable."
Mr. Cheatham believes his new line of "Distressed" houseplants will fill that void. Each houseplant is carefully designed to appear dried out and neglected, exactly matching the look of a live plant you might have in the home.
Following on the success of the Distressed line, Mr. Cheatham has announced a new upscale line of artificial dead houseplants which will sell at a premium and are expected in High Street shops by summer.