A 38-year-old Kent man is recovering in hospital today after dislocating his spine in an incident which he claims was caused by the 'Lynx effect'.
The man, known only as Peter, was rushed to A&E last night after his dad found him lying contorted on his bedroom floor with his pants over his face, wearing just his socks and surrounded by 26 cans of assorted Lynx fragrances.
In a candid confession the shy singleton from Gillingham claimed he'd become addicted to the deodorising body spray after watching the product's advertisements on TV where the promise of being chased down by hundreds of beautiful women awaits those men who smother themselves with the fragrant aerosol.
However, after months of unsuccessful attempts at attracting the opposite sex whilst dowsed in Africa he realised that he'd begun to like the smell so much that he impulsively bought himself flowers. And after enjoying a lonely romantic meal he said he wanted to take things a 'little further' so invited himself back to his place for a 'nightcap'. After some smalltalk on the sofa he made an excuse to use the bathroom whereupon he calmed his nerves and, admiring himself in the mirror, prepared himself to go 'all the way' with an extra misting of Sport Blast. After which he claims, he could no longer resist himself and rushed himself upstairs and proceeded to rip his clothes off.
He said it was typical of his luck of late that he was only inches from a blow-job when the accident happened.
A spokesman for Lynx has warned other men not to take the adverts too seriously but stood by the marketing claims of the Sport Blast product which states; 'its juicy citrus accords and green leafy notes will make you feel like you can do anything'. "Unfortunately" he added, "this doesn't actually mean you'll be able to suck your own cock"