The average household could save up to £50 a year in heating costs as the Tory-led coalition promises to put their hand in their pockets and provide everyone with thick, warm and blue vote Conservative jumpers.
The move, which is costing the energy companies nothing, is thought to be a tactic to remind the public who is working hardest to keep them warm. Ed Miliband has called the move cynical, saying his party is the one that loves cold people the most.
'I want the public to know that Labour is the party for those struggling with the high cost of living,' Miliband explained. 'That is why voting Labour at the next election will give us the opportunity to introduce an energy cap. A one size fits all, thermal, wool lined, heat-loss reducing, 'Labour loves the poor, more' energy cap.'