It seems like every year there is a new must-have ingredient for the Christmas table, and this year is all about cocaine. Not satisfied with soaring sales of goose fat after featuring it in one of her delightful roast potato recipes, Nigella's winning touch has revived the fortunes of this traditional party season staple. Cocaine fell out of fashion since its peak in the 1980s where it gained a passé reputation associated with toilet seats and Diners cards. Its revived fortunes are lifting sales among pretentious art collectors and privileged political offspring, as well as skinny 25 year old comedians in education based sitcoms.
The influence of celebrity chefs on our buying habits has been a cultural trend since the famous 'Delia Effect' was noted after food Writer Delia Smith changed Britain's eating habits by popularising cranberries, crème de marrons, canaries and wolf.
So far speedball enemas have only seen a 2% increase in sales from last year despite featuring on the cover of Nigel Slater's latest book, Christmas feelings.