The hot new craze of mothers with babies in prams rushing the level crossing barriers before they close is to get TV sponsorship. Barrier Rush, originally made popular in Wales, will TV moguls think draw advertisers. 'Its the demographic we want. We know mothers with babies spend money plus its highly addictive TV. With the right backing and management we could make it national and international. Anywhere there is a level crossing really. Clearly some will be better than others. Initially we will be looking for high frequency crossings in built up areas with a good single mother base.' said Lucy Loon of Loopyatics Productions.
Mothers with prams dashing across level crossings to get TV money.
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