I don't normally start chat posts, but thought I'd throw a discussion on here to read your opinions. Feel free to let this post sink without trace. Caution: the following relates to my work and may cause severe boredom and bouts of drowsiness:
A big part of my current job is to write about products and services to try and get people excited about them. Following this, I have to analyse the reaction of any changes by looking at boring website stats. I know that the tagline on a website may seem inconsequential and unimportant, but I've come to understand that it's hugely influential on who visits and, more importantly, who stays on a site. A little side note: A lot of sites avoid having one at all through fear of cocking it up.
I was just curious to see if anybody had noticed any changes since the tagline was switched to what it currently is? For those who can't remember, I believe the old one was: 'The news before it happens'. Chances are nobody has noticed or even cares about the change, but hey, I thought I'd ask anyway!
I've seen some websites boom and some perish after making such a small change. Newsbiscuit is by far my favourite website and has been since i arrived four months ago; the idea is brilliant and everybody is great, so I'm curious to see how it could change things, however small.
My personal, and I guess you could say professional opinion (ooo, get me) is that the new tagline will draw more writers in, but will lose a lot more readers. A HUGE catch-22, seeing as new writers are always a good thing, but the readers are just as important. This isn't a criticism of anybody who runs the site by the way, far from it. It's just an observation. I can't help it, i'm forced to do it all week in a cramped office at gun point.
Anyway, I'll shurrup' now and get back to my cheese on toast.