People with amateur teeth have been told they may not buy or use Oral B Pro-Expert toothpaste. Colgate sensitive Pro-relief will be similarly restricted to people who use their teeth professionally, as will "Pro" rated toothbrushes, electric and manual.
“Pro means professional, and that’s the way we want to keep it,” said Mick Smythe of the Professional Toothowners Federation. His own teeth went professional in March 2003. “We liken these expert products to professional items in other spheres. Cameras for example. Some cameras are so powerful and complex they belong in professional hands. It’s the same with our “Pro” range of dental products. In the hands of – or rather on the brushes of – people with no training in professional dentifrices, these expert pastes can have unforeseen consequences.”
Amateur tooth-owner Jeremy Smythers agrees. He told a dental hygiene conference: “All too often, the word pro or professional makes members of the public like me think they can be just like the professional toothsters we read about in colourful TV listings magazines. How wrong they are! I for one wouldn’t know where to start with a tube of pro-toothpaste. Which end of the tube is the one to squeeze, for example? What about lid control? And what does all that baffling small print mean? Only people with proper professional teeth can understand the complex formulae of a truly pro-expert toothpaste. The same goes for toothbrushes with the word "Pro" in the branding. To the untrained, these could be lethal.
Jenny Schmidt, representing people with professional teeth told the conference. “Jeremy is right. It’s taken me three years to master some of these pastes, and I had to clock up twenty brushing hours under close supervision before I could go solo with my Colgate Pro Clinica C200 electric toothbrush. Having “pro- teeth” is great, but it carries responsibilities. The C200 is a powerful and complicated beast, and yes I get a buzz out of using my blue job, (no pun intended there!) But thank goodness for the pro- training from the Colgate people! I tried the Oral B Cross Action Pro Health, and yes that too is a great expert tool, but the C200 is more my style, and I hope you enjoy my performance using it in the Competitive Brushing trials from Carshalton on ITV 5 tomorrow! Look: This professional equipment must be used only by those who understand how to harness its power and who are trained in what to do in the event of an accident.”
In unrelated news, Dentists have hit out at chiropodists who used smart, side fastening shortie nylon tunics with pop-studs and crew necks. “These are strictly for qualified Dental Surgeons, as defined under the law, ” said Britain’s Dentist in Chief Sir Leonard Spinks. “Our brethren in the hard-skin-and-verruca trade should know better.”