On the factory floor they're not talking about it. In the queue for the lifts, it's not the topic of conversation. There's no whisper going round the city of London on this subject.
Absolutely nobody is talking about which supermarket has got the most successful, arbitrarily judged, Xmas TV advertising campaign. Nobody cares who wrote it, how much it took to make, or which celebrities debased themselves for large amounts of money, to advertise a supermarket they will thankfully never have to shop it now that they're so much richer. Nobody in Britain yesterday was talking about an advertising campaign that was so schmaltzy and creepily over sentimentla it bore all the hall marks of fascism. Except possibly some pillocks who work in marketing and advertising agencies, or write about them in trade magazines.
The Sainsbury's advert has captured the zeitgeist of the nation, said absolutely no-one, aside from a journalist whose job it is to write news for Marketing Week. Another brilliant campaign from John Lewis, wrote some sad sack from Campaign magazine.