Chelsea FC have been forced to change their name to Hammersmith FC due to a crackdown by local trading standards re misleading trade names.
In response to this forced name change, Fulham FC, which is a genuine Royal Borough of Kensington and Chelsea club, have been allowed to call themselves 'The Real Chelsea.'
Naturally, the former 'Chelsea' fans are a bit peeved, to say the least, but have quickly composed a new football ditty, entitled 'Up the Hammersmith.'