One of the things deterring new mothers from breast feeding their babies has been lack of suitable places for this, when they are away from home. So, in addition to considering offering cash incentives or vouchers to these mothers, there are plans to open special rooms in shopping centres, bus and railway stations where mothers will be encouraged to breast feed their babies.
"These will be entirely self-funding" said Ms Brenda Hubbard, junior minister for health. "We have already opened a very successful trial centre in Scunthorpe, which is actually making a substantial profit."
"Yeah well, it's all right I suppose" said Sharon Bunns, a young mother who had used the new centre several times to breast-feed her new baby Emmie-Louise "But I wasn't expecting to have to sit opposite rows of scruffy old men in raincoats all staring at us. I gather they paid a lot of money for the privelige so I s'pose it's all right. But I wish they wouldn't do ... that ... all the time while they watch."