Newspapers including the Daily Mail and the Daily Telegraph have agreed to run special charity editions later this month with no picture of Kate Middleton appearing on the front page. The novelty, Middleton-free papers are expected to sell in huge numbers and are tipped by experts to become collectors’ items.
So far titles from Associated Press, the Telegraph Group, Express Newspapers and News International have agreed to participate in the event later this month and have reportedly agreed a date for the unlikely stunt. ‘We’re going all-out for charity by doing the unthinkable’ said a spokesperson for the Daily Mail, ‘this front page will really be something different.’
News International’s flagship title The Times has gone a step further and promised that non of its first five pages on the specified day will contain Middleton-themed stories. ‘But we can’t promise not to include Kate’s considered and valued opinion on other stories’ an executive from the company added.
So far the only newspapers not to have signed up to the event – which is expected to raise thousands for a charity chosen by Kate (see the front page of the previous week’s issues of all the participating newspapers for details) – are The Guardian and The Sun. It’s believed the latter paper sees the Middleton-free strategy as too risky in the light of the ongoing hacking trial, from which stories surrounding the princess is particularly good at absorbing attention. The Guardian, meanwhile, is expected to run a Kate Middleton souvenir issue on the day in an attempt to increase revenue from its ailing print product.