Remembrance Day was created to boost sales of poppy companies with close ties to senior figures in the American government, a leading academic has claimed.
Professor Philip Norman, of Trinity College, Dublin, has made these claims in his controversial new book, "The Finance of Flanders: A hundred years of American lies" which is scheduled for release at the weekend to coincide with Remembrance Day events.
"Pretty much everything you think you know about World War I is wrong", claims Professor Norman. "The so-called war was just a load of shells being fired to disturb the earth so that the poppies could grow more easily, and Remembrance Day and all the hype around it was just created to facilitate the harvesting and sale of those poppies."
Professor Norman is no stranger to controversy, following claims in his previous book that The North Pole is actually located in a small village just outside Killarney, and The Finance of Flanders has caused predictable outrage amongst families of soldiers who died in the conflict.
However, Professor Norman has refused to discuss the issue with these families, branding them "ill-informed whiners."
"It is generally bandied about that around 9 million people died during the alleged conflict," he said. "But my research indicates that the total number of fatalities was, in fact, only 16. These families need to get their facts straight. They're almost as bad as those moon landing conspiracy people," he added. "Those guys are nuts."