A Dorset lawyer has been left outraged and humiliated by the new advertising system at his local Tesco garage.
Derek Farmer from Dorchester, made the daily trip for his post-work Mars Bar, and was disgusted to find the personalised advert screens recommending him Pampers nappies.
"I know I've got a baby face," Says Derek, 32, "but this is taking it too far."
Manager, Hilda Barnes, offered him a free Mars Bar and a pack of Benson & Hedges as compensation.
"It's unfortunate, but what can we do?" posits Hilda, 58. "It recommends me anti-aging cream every time I stack a shelf near it. I want to punch it right in the smug little screen."
Although there has been no official comment from people heading up the initiative, it has come to light that this isn't the first instance of the facial recognition software malfunctioning.
Brian May impersonator Gary Chalmers from Sheffield, has also had his fair share of electronic abuse.
"Every time I walk past the bloody things, they seem to zone in on my luscious locks and assume I'm a woman." says Gary "I've lost count of the times I've been recommended feminine hygiene products. Have a happy period? F**K OFF."
Although this questionable new technology is currently being used on a trial basis, it is expected to be rolled out to every Tesco store by 2015. Market opposition leaders, Asda, are preparing to launch a new range of 'year-round hallowe'en masks' in response.