Critics in the art world this week have heralded Simon Cowell a ‘visionary’ and claimed his long running series ‘The X factor’ is amongst the most inspired and daring pieces of art in the last decade. They claim the series’ post-modern self-satire is so subtle it has been largely over looked by most and dismissed as actually being the kind of god awful commercial drivel it in fact mocks. This extreme blurring of the lines and making most average viewers appear thick for not noticing the show’s artistic merits has been very well received by the art community.
Critic Rosalind Krauss writes on her enviably obscure blog: “The show is one of the finest examples of Baudrillard’s wonderfully un-famous ‘Smiliacra and simulation’ theory. Contestants are both famous and not famous at the same time. The viewers are at once watching the show and entirely unaware of anything that’s going on in the whole world. The programme is both aggressively energetic and entirely devoid of life, soul, or heart.”
She goes on to explain “the real achievement of the show is the way it ridicules the nature of celebrity, gang mentality, and institutionalised bullying. They even put it on the most morally bankrupt station there is – ITV. A station which has had to introduce extra ad breaks to combat cheap commercialism. Surely this an audacious and daring move on Cowell’s part, to allow his work to truly exist next to that which it mocks. Many would be afraid of being misunderstood, but clearly Mr. Cowell has confidence that his weltanschauung will out.”
“The most impressive facet to the piece” another critic suggests, “is the way they’ve allowed the show to ultimately fail – to slowly but surely lose in the ratings battles with strictly, and become more and more of a culture turd. It shows true balls to be willing to fail to make an artistic point. They’ve allowed the contestants to become less and less talented, and the music to become more and more homogenised. It’s a real heart-warming-X-factor-style moment for we in the art community to see a work like this out there. Frankly, I’m just glad of the thousands of we artist attempting to create something special like this someone has finally managed to succeed. Now it would just be nice for it to get the appreciation it deserves.”
“What viewers must understand,” he continues, “is the X factor is in fact a highly elaborate and ingenious parody of everything you peons assume the X factor to be. If you want proof of the intentionality of this, just look at how over the top its awfulness is! Consider the utter contempt with which it treats its audience. How could something so dripping with corporate cynicism be anything but a daring artistic triumph? How could something so difficult to believe is even art be anything other than the finest art there is? How could anyone actually mean the things Simon Cowell says?”
One artist proselytizing for the cause says: “Anyone who claims watching Louis Walsh’s super-imposed-looking face bop up and down to four teenage girls with over-achieving eye lashes and designer skin tone squawk ‘Gangnam Style’ isn’t Kafkaesque needs to go back and re-read ‘The trial’. Zing!”