Ed Miliband has stated publicly that in the next general election, all of Labour's political policies will be generated by playing the game 'Chinese whispers'. The idea comes from a sense that the public are 'bored' of Labour's political agenda and want something more unexpected.
"We will bring in various random people, sit them in a circle, and whisper to the first one some old, run of the mill Labour policy." he explains. "Hopefully, by the time this reaches the final person, it will be a bold, innovative, and wonderfully unexpected political stance."
The message they hope to send is that they are a political party emphasizing 'communication'. However, there is more...
"There's a sense with the young people that politicians simply don't 'get' them. But I think showing that we play all the same 'cool' games that they do, and even include those games in our politics, will demonstrate that we are the young people's party. Or should I say, 'par-tay'?"
This doesn't appear to be it, however. New Labour's entire approach seems now to be based on the concept of 'whispering', as Ed Miliband has stated he is to whisper all of his future political speeches, so as to make the public listen more carefully.
He says the decision came from a feeling that his political statements were being misunderstood or ignored by British voters. Miliband says he noticed recently that when anybody near-by begins whispering, everyone suddenly tries very hard to hear what’s being said.
He hopes to play on the increasingly politically-disengaged public’s inherent nosiness in order to entice them.