Driven to despair by his regular customers, drug dealer Dave Kitson has an ambitious plan to go up market. But breaking into the media is never easy. You gotta know somebody, who knows somebody, whose dad is a BBC governor. He finds a gap in the market - poetry. Nobody likes it, but everyone thinks you ought to. It's the opposite of drugs.
Pushing poetry will get him patronised, and being patronised will get him some patrons for his home made Crystal Meth. Pretty soon, Dave has Newsnight presenters, game show hosts and a million identikit mockney comedians begging him for his narcotics. He's making money hand over fist because he's good. Damn good. But he's paying a heavy price himself, as his increasing addiction to iambic pentameters beings to take a toll on his personality.