Popular chat show host Piers Morgan has found himself in hot water over a spoof blog he created, entitled "Alternative Uses For The Sun Newspaper".
The blog features juvenile posts from self-important types who have little more to do with their time other than to create spoof comic material.
Suggested alternative uses for the UK tabloid included a "Vomit Blocker", where the user is required to make specific folds of the 'Paper in such a way that it will form a protective 'device' for those unfortunate enough to be in Manchester city centre on a Friday night.
Another user had presented a format for a 'game' called "Attract-A-Chav", which involves pinning a copy of 'The Sun' to a wall in an establishment frequented by 'Chavs'. Points are 'awarded' based on the number of 'Chavs' who gravitate towards it and large bonuses apply if a fight breaks out over who gets to look at 'Page 3'. Establishments suggested as ideal included McDonalds and Wickes.
Barry Buckle, a 'Sun' regular since 1972 said: "Its silly really. These f**king [writers] don't know what [The Sun] is like. Its a great newspaper - stands up for [Britain]".
Morgan, a staunch anti-Sun campaigner since his days on 'The Mirror', has argued it is just a bit of fun: "We all know Sun-readers are a bit dim. This is just taking the piss a bit...whats the problem?"
When asked how he felt about the "Low IQ Confirmation Method", a simple trick allowing instant identification of 'a stupid', he had this to add: "I have actually tried that one! It worked like a treat! I sent the chap who posted it a free CNN subscription and a copy of my book".
"Now I have a way to detect those who have lower IQs than me!"
[Not much use to you then, is it?!] - Ed