When Doris Fee (46) emerged from her local Argos store onto the pavement outside with a new toaster, she says she suddenly felt dejected and disorientated.
'I was carrying the toaster in its box and I'd got the receipt in my purse, but I stopped and said out loud, “Doris, love, have you really been shopping?”
'I really didn't feel I'd had the full shopping experience,' Mrs Fee explained, 'as you should do when you've just bought a new toaster with a bread recognition setting. I just didn't feel fulfilled.'
A spokeswoman for Argos said Mrs Fee should contact Argos customer relations by first completing an in-store form with a small blue pen and wait for her number to be called.