Full-face veils will soon be on sale at branches of Marks & Spencer as the company moves to boost its flagging women's fashion sales.
And retail analysts are predicting that the M&S Theresa May niqab will be the 'must have' fashion accessory of 2013.
The Home Secretary has been pushing the niqab in recent statements and has already appeared wearing a headscarf.
'We anticipate a big demand for the May niqab,' said an M&S spokeswoman. 'We think women will love it, especially if complemented with our new Ann Widdecombe jilbab.'