Following forays into watches and vacuum cleaners, Samsung are to start producing a new range of Smart Beverages.
"We wanted to produce a beer that could both count a consumer's Alcoholic Unit intake, but also generate a warning when their blood alcohol measure was reaching the legal driving limits" said a senior spokesman.
"The first two iterations, A and B, failed on account of bad taste, but we believe we have cracked it at the third attempt" he said.
The beer will go on the market soon, once branding has been sorted out, but in the meantime it is retaining its 'working title' of Smart Ale-C
There's one to kick it off!!