“Not preg just fat” and “we used a condom” are two of the slogans under consideration by Transport for London and other UK urban transport operators. "Baby on Board was an instant hit for pregnant women who wanted a seat on the transport network" enthused Diana Smithers, head of messages at Transport for London. "But people are getting bored."
“Our survey shows that 73% of men stare at the breasts of women on commuter journeys over 23 minutes without thinking that they might be that size because their owner is up the duff, so to speak. This is where the badges are so useful. We did have a trial with volunteers using spinning baby on board themed nipple tassels. They certainly got people’s attention, but many men preferred the show to continue rather than giving the performer their seat. And once the cold weather comes, the idea may not be so popular. All the same, these badges help women get seats, and can be useful conversational icebreakers as well. And our revenue inspectors are now trained to perform on the spot pregnancy tests on women they suspect are abusing the system with the aid of a strategically placed cushion or balloon.”
Other slogans under active consideration for the new badges are “Just shagged a stranger”; “Infertile and bitter and no you can’t have my seat” and “Any ideas what I can make for dinner?”