A 3-year old child today asked the question which everyone has been thinking but no-one has dared to say: Why are the meerkat toys shown on the Compare the Market adverts not like the CGI meerkats?
'Toys not look the same as meerkats, mummy!' said 3-year old Sophie Moffatt, as the family watched TV yesterday. Although her parents tried to keep her quiet, she repeated her statement over and over again before bursting into tears.
As Sophie repeated her revelation, millions of viewers all over the country cheered with relief as someone had finally said the unsayable.
A spokesperson for Compare the Market said: 'We knew adults would be too embarrassed to say anthing, but we never thought kids would be watching. We'll have to do something about Miss Moffatt - something effective but simples... Ha ha ha ha ha ha!'